Here’s a little look under the hood.

we’ll Show you what’s working

we’ll let you know about changes we makE

So you’re in the loop.

“To 4K or Not to 4K”

•March 31, 2019•

Wedding season is upon on us, and we can’t wait to“roll camera” on another season of wedding videography in Atlanta, Greater Metro, the Southeast and beyond. We’re excited every Spring, but particularly this year.

Because big changes are in store for 2019, and we want share the news: we’re now delivering our feature product in 4K resolution. We want to talk about why we’re doing that and how that affects you.

Because we’re talking about your films, family heirlooms that we’re creating for you keep and enjoy forever, So this first post is in service to that very idea: how are we get you a film that’s going to last?

• • •

4K: what it is it?

4K (or Ultra HD) video is 3840 pixels wide x 2160 tall. That’s the same relative dimension as “HD,” (high definition) a ratio of 16x9. But 4K is double the size & amount of pixels of HD, which is 1920x1080.

The reason for 4K is obvious. It looks awesome. It’s not for all applications, but when the subject matter involves detail, 4K becomes a really powerful and emotional tool

That’s it: 4K Demystified. In terms of 4K hardware and content, we’re at different stages of commonness. When it comes to 4K TVs and computers, we’re very “there.” We’ve been there for a while.

Go into a Best Buy and try to find an HD TV, they’re not super common. And even entry level computers monitors now come standard with 4K resolution.

Content is a different matter. HD has been a viewing standard for nearly two decades. Most cable & broadcast channels and streaming services are still broadcasting in HD. But it’s changing. Fast. It started with YouTube,

Now Netflix, Hulu & Amazon Prime are all making the move to 4K premium content. And this is a shift that’s happening slowly, production to production, channel to channel, a trend sure to continue in the years to come.

Soon, HD is going to be a thing of the past. It’s going to feel like DVD. No, it’s going to feel like Laserdisc. It will just happen one day: all these streaming services will be delivering in 4K.

The reason this is happening is because the price of technology is dropping such that the technology which was once out of reach of the average filmmaker is now becoming commonplace.

And now, 4K technology is standard on smartphones and tablets, and that ubiquity is driving the massive surge in 4K content on channel-based social media.

Identifying that impending trend is important when considering your wedding film for this reason only: down the road, our eyes will become used to seeing higher resolution. And since we’re making your film for life,

it’s crucial to consider that. It may be that for now, HD resolution is enough. But down the road, in a decade perhaps two, your eyes may want to be viewing your film in 4K. Our 4K feature gives you that option.

• • •

Ok, Let’s say this describes you: “I don’t buy it. Blade Runner looks awesome in HD, good enough for me.”

If the idea of 4K doesn’t mean much to you, no problem. Your film automatically scales to the resolution of whatever device you're viewing it on. So you can watch it in HD. or SD (standard definition)

This is great when you’re in the hills, you’ve got a poor connection, but you really want to show grandma your streaming film. The lower resolution is there when needed, reduced in an instant with a click.

You also get digital copies of both 4K and HD versions of your Feature film, for your convenience.

• • •

Bold Claim Alert: I think I might be the only wedding videographer in the area that delivers a feature film in 4K.

I look forward to the day where I stand corrected, but it’s just really not a thing yet. I know, I’ve looked. So why don’t others deliver in 4K? What fun. Let’s play.

So here are my guesses, in no particular order:

  1. It’s expensive. The cameras with the best sensors, the best skin tones and overall image quality are pricier. So are the lenses needed to make those sensors come alive.

  2. It’s bulky. Most cameras capable of a great 4K images are just too heavy for wedding events.

  3. It’s a pain to work with: taxing on computer systems to edit and color grade and expensive to store.

In addition to 4K, we also capture in RAW. It gives us access us to an entire world of color depth that is just simply unavailable to compressed footage from the smaller 4K cameras.

Maybe some of competition captures in 4K, but I can assure you none of them capture in 4K RAW. In that respect, I’m the Mad Hatter of Wedding Filmmaking.

• • •

So there you have it. All of this is going on under the hood, not at all something you’ll need to worry about. No quizzes, don’t worry. But you’ll know that your finished product will stand the test of time.

Because it is not only recorded but delivered in 4K. a resolution at the limit of observable visual perfection, the point of diminishing return beyond which higher resolutions seem to loose their perceptible superiority.

While it’s true that all of this is secondary to story, there is something comforting to the idea that when it comes to image quality, with Brevity Media Group, you’re getting the best around.

It’s just peace of mind.

• • •